There must have been moments when we unwittingly crushed a small ant. As soon as we realize that we have crushed an ant, I can't even count the times we feel angry with ourselves and feel guilty. How aware are we of the effects of our choices on animals in this age of consumption? When buying a product, is there anyone who actually examines the content in detail? Or do we often overlook it? It is an undeniable fact that animals are tortured, enslaved and taken from their natural lives, be it personal care products that fall into the luxury consumption class, or the cosmetics industry. Imagine that you are taken from normal life, put in a laboratory environment, tortured and experimented on you. If you have a sense of empathy, I can see all the products you consume that do not contain Cruelty Free products in the garbage. Animals are not slaves or objects used for human comfort. Of course, it is in our hands to raise awareness about this issue.

Don't Cruelty, Build Empathy!

Cruelty Free, which is translated into Turkish as "without cruelty", proves that animals are not tested on and cruelty to animals at any stage of the production process of a product. The logos usually include the rabbit symbol. If you are buying products that do not have this logo, we are sorry! , but you prefer products that are not pet friendly. Cruelty Free can often be confused with vegan products. While products that do not contain any animal ingredients such as honey, beeswax, milk, eggs, leather are considered vegan products, Cruelty Free products guarantee that they are not tested on animals. However, there may be products that do not contain animal ingredients but are tested on animals. That's why not every vegan product is Cruelty Free. If you want to buy products that are not tested on animals and contain no animal ingredients, it is essential to look for both cruelty-free and vegan. Especially if you want to distinguish Cruelty Free products from other products, it is important that it is vegan, has no experiments, that the raw material supplier does not test on animals, and that the main company that it is affiliated with does not experiment. 

We, as T-Brush, adopt this sensitivity both in the R&D and production processes and not only fulfill all of the criteria we have mentioned, but also present the indicator of this sensitivity to you with our icons on the packaging.